Web Presence Beyond the Website
Your site is the centre of gravity, not the whole orbit. A note on the quiet ecosystem around it.
When people talk about "web presence" they usually mean a website. The website matters — it's the part you own outright — but it isn't the whole picture. Presence is everything someone encounters when they go looking for you, in the order they happen to find it.
That order is rarely the one you'd choose. A Google result, a screenshot in a group chat, an old Instagram post, a half-written LinkedIn bio, a directory listing you forgot about. Each of those is a small first impression, and most of them are doing more work than your homepage.
The fix isn't more channels. It's coherence. The voice on your site should be the voice in your bio. The colours in your logo should survive a square crop. The way you describe what you do in the third paragraph of your About page should be the way you describe it on the phone.
Build the site first, then walk outward — search, social, search again — and tidy as you go. Presence is what you leave behind in every place someone might land.